Question 1

What is a coaching culture in sales?

Accepted Answer

A coaching culture in sales is an environment where managers consistently develop their teams through structured coaching conversations, rather than relying solely on formal training events. It embeds behavioural change into daily practice, leading to consistent, sustainable performance improvement across the sales team.

Question 2

How is Enable Sales Academy different from other sales training providers?

Accepted Answer

We don't just deliver training — we embed coaching cultures. Our approach follows the 70:20:10 learning model, combining practical workshops with on-the-job application and ongoing coaching. With over 30 years of experience in sales leadership and professional coaching, we focus on lasting behavioural change rather than one-off training events.

Question 3

What industries do you work with?

Accepted Answer

We work primarily with B2B organisations across manufacturing, distribution and merchanting, and telecommunications sectors. Our clients include companies like BT, EE, Rawlplug, and SIG.

Question 4

How long does it take to see results from sales training?

Accepted Answer

Most organisations experience an immediate boost in motivation that translates into better sales conversations within weeks. Significant performance improvements typically occur when training is reinforced through regular coaching — our four-phase approach (Understand, Equip, Embed, Sustain) is designed to deliver measurable results within 90 days.